The basic rule of user research is to ask which features of currently used solution are crucial for the user. This is the only way to understand what is missing in our product. Ask users directly, using sophisticated research methods such as:
- which features will you miss the most after switching to our amazing product*
- which features made you start using this solution is the first place
- which features you never ever use but are super happy to pay for
*amazing products are products that make everyone amazed that anyone is still using them